How much it cost to design these famous logos

The ‘Swoosh’ cost $35 or Rs 1921. The Nike corporate trademark was created in 1971 by Carolyn Davidson, while she was a graphic design student at Portland State University. But over course of time, Nike made sure the designer was paid handsomely for creating one of the world’s most iconic brands.

 

The Pepsi logo came at a hefty price tag of $1,000,000 or Rs 5,48,80,000! According to Stock Logos, the new Pepsi logo was designed by the Arnell Group in 2008.Note that the logo prices include a complete branding package unless otherwise noted.

 

The ANZ (Australia and New Zealand Banking) group logo redesigned in 2009 cost the organization $15,000,000 or Rs 82,32,00,000.

 

The Accenture logo is priced at a whopping $100,000,000 or Rs 5,48,80,00,000. It was designed by Landor Associates in 2000, according to Stock Logos.

 

Coca-Cola logo also didn’t cost a paisa. The famous logo was created by the bookkeeper of the inventor of the beverage. “The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period,” stocklogos.com says.

 

Now this logo is famous. And it cost nothing to design. According to Stock Logos, the original Google logo was designed in 1998 by Sergey Brin, one of Google’s founders.“Later it has been fine-tuned several times, but the original concept was kept intact.”

 

The brand was in the News in India just over a decade back: The Enron logo came at a price tag of $33,000 or Rs 18,09,225.

 

The new BP logo (redesigned in 2008) had a price tag of $211,000,000 or Rs 11,57,96,80,000.

 

This was one of the most controversial logo designs when it was first revealed. The London 2012 Olympics logo was loved by many, slammed by as many and it came at a price tag of $625,000 or Rs 3,42,65,625. The logo was designed by Wolff Ollins in 2007.

 

One of the world’s most admired brands and recognizable logos, the BBC one redesigned in 1987 cost $1,800,000 or Rs 9,87,84,000.

 

TWITTER: The original Twitter logo was in use from its launch in March 2006 until September 2010.According to Stock Logos, the price tag was $15 or Rs 823.

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How famous Tech companies got their names

1. According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was “fun, spirited and not intimidating”

2.Wipro: From Western India Palm Refined Oil Ltd Wipro Technologies. The company started as a modest Vanaspati and laundry soap producer and is now also an IT services giant.

3.Hotmail: Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service he tried all kinds of names ending in ‘mail’ and finally settled for Hotmail as it included the letters “HTML” – the markup language used to write web pages. It was initially referred to as HoTMaiL with selective upper casing.

4.Facebook: Name stems from the colloquial name of books given to newly enrolled students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better.

5.Twitter: Having rejected the name Twitch for their social networking service, co-founder Jack Dorsey says: “we looked in the dictionary for words around it and we came across the word ‘twitter’ and it was just perfect. The definition was ‘a short burst of inconsequential.

6.Accenture From “Accent on the future”. The name Accenture was proposed by a company employee in Norway as part of an internal name finding process (BrandStorming). Before 1 January 2001, the company was called Andersen Consulting.

7.According to the founder of Samsung Group, the meaning of Samsung is “tristar” or “three stars”. The word “three” represents something “big, numerous and powerful”; the “stars” mean eternity.

8.Adobe Systems: From the Adobe Creek that ran behind the house of co-founder John Warnock.

9.Google: An originally accidental misspelling of the word googol and settled upon because google.com was unregistered. Googol was proposed to reflect the company’s mission to organize the immense amount of information available online. (Googol is equivalent to ten raised to the power of a hundred.)

10.Acer: Born as Multitech International in 1976, the company changed its name to Acer in 1987. The Latin word for “sharp, acute, able and facile”.

11.Skype: The original concept for the name was Sky-Peer-to-Peer, which morphed into Skyper, then Skype.

12.Dell: Named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003.

13.Amazon.com: Founder Jeff Bezos renamed the company Amazon (from the earlier name of Cadabra.com) after the world’s most voluminous river, the Amazon. He saw the potential for a larger volume of sales in an online (as opposed to a bricks and mortar) bookstore. (Another story goes that Amazon was chosen to cash in on the popularity of Yahoo, which listed entries alphabetically.)

14.Infosys: Short form of ‘Information Systems’

15.Cisco : Short for San Francisco

16.Lenovo Group: A portmanteau of “Le-” (from former name Legend) and “novo”, pseudo-Latin for “new”. This Chinese company took over IBM’s PC division

17.Microsoft : Coined by Bill Gates to represent the company that was devoted to microcomputer software. Originally christened Micro-Soft, the ‘-‘ disappeared on 3/2/1987 with the introduction of a new corporate identity and logo.

18.Epson: Epson Seiko Corporation, the Japanese printer and peripheral manufacturer, was named from “Son of Electronic Printer” after a highly successful model, the EP-101.

19.Novell: Novell, Inc. was earlier Novell Data Systems co-founded by George Canova. The name was suggested by George’s wife who mistakenly thought that “Novell” meant new in French. (Nouvelle is the feminine form of the French adjective ‘Nouveau’. Nouvelle as a noun in French is ‘news’.)

20.Compaq: From computer and “pack” to denote a small integral object; or: Compatibility And Quality; or: from the company’s first product, the very compact Compaq Portable. (Photo by Justin Sullivan/Getty Images) [Note: Struggling in the aftermath of the dot-com bubble bust, Compaq was acquired for $25bn by HP in 2002.]

21.Mozilla Foundation From the name of the web browser that preceded Netscape Navigator. When Marc Andreesen, co-founder of Netscape, created a browser to replace the Mosaic browser, it was internally named Mozilla (Mosaic-Killer, Godzilla) by Jamie Zawinski.

22.HP: Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.

23.Asus : Named after Pegasus, the winged horse of Greek mythology. The first three letters of the word were dropped to get a high position in alphabetical listings. An Asus company named Pegatron, using the spare letters, was spun off in 2008.

24.Sun Microsystems Its founders designed their first workstation in their dorm at Stanford University, and chose the name Stanford University Network for their product, hoping to sell it to the college. They did not.

25.HTC Corporation: A contraction of its original corporate name, High Tech Computer Corporation.

26. Groupon: Chief executive Andrew Mason used the derivation as his five-word acceptance speech at the 2011 Webby Awards ceremony: “It’s short for group coupon.”

27.IBM: Named by Tom (Thomas John) Watson Sr, an ex-employee of National Cash Register (NCR Corporation). To one-up them in all respects, he called his company International Business Machines.

28.Oracle : Larry Ellison, Ed Oates and Bob Miner were working on a consulting project for the CIA. The code name for the project was Oracle. The project was designed to use the newly written SQL database language from IBM. The project was eventually terminated but they decided to finish what they started and bring it to the world. Later they changed the name of the company, Relational Software Inc., to the name of the product.

29.eBay: Pierre Omidyar, who had created the Auction Web trading website, had formed a web consulting concern called Echo Bay Technology Group. “Echo Bay” did not refer to the town in Nevada, “It just sounded cool”, Omidyar reportedly said. Echo Bay Mines Limited, a gold mining company, had already taken EchoBay.com, so Omidyar registered what (at the time) he thought was the second best name: eBay.com.

30.SAP: SystemAnalyse und Programmentwicklung (German for “System analysis and program development”), a company formed by five ex-IBM employees who used to work in the ‘Systems/Applications/Projects’ group of IBM. Later, SAP was redefined to stand for Systeme, Anwendungen und Produkte in der Datenverarbeitung (Systems, Applications and Products in Data Processing).

31.HCL: HCL is the short form of Hindustan Computers Ltd, Indian Software Company founded by Shiv Nadar.

32.Nero – Nero Burning ROM named after Nero burning Rome (“Rom” is the German spelling of “Rome”).

10 Most Reputed Companies In The World

A survey carried out by Harris Interactive, a market research firm rated the most trusted companies, based on answers of over 14,000 people, on 60 most visible companies. The companies are measured on RQ- Reputation Quotient, an assessment tool that captures perceptions of corporate reputations across industries, among multiple audiences, and is adaptable to countries worldwide.

Surprisingly Facebook, where billions of people store their personal information, scored a distant 42^nd place on this list, and beyond doubt it is way far from reaching anywhere around the covetous list of top 10 trusted brands. On the other hand, four tech companies made their way into the top 10 list. Apple lost its previous top position to another tech company and Google has slipped from its position. If you are curious to know which brands garnered much reputation to get into top 10 most trusted brands list, and which brand took the crown position, then read on.

#10 Costco

RQ Score In 2013: 77.95, Position: 10
RQ Score In 2012: 76.72, Position: 19
RQ Score In 2011: 78.03, Position: 20

Costco Wholesale Corporation is a membership warehouse club which provides a wide selection of merchandise. As of July 2012, it was the fifth largest retailer in the United States, and the largest membership warehouse club chain in the United States.

This merchandise company has leapt a good 9 positions to get into this list, though it lags behind Walmart when size is considered as criteria, nevertheless it fostered a good rapport with consumers. The company also doesn’t have too many problems with things like fake PR stunts, terrible labor practices, large-scale employee protests or testy relationships with major media outlets.

#9 Procter & Gamble Co. (P&G)

RQ Score In 2013: 77.98, Position: 9
RQ Score In 2012: 78.09, Position: 15
RQ Score In 2011: 80.98, Position: 11

The Procter & Gamble Company, also known as P&G, is an American multinational consumer goods company. Its products include pet foods, cleaning agents and personal care products. Fortune magazine awarded P&G a top spot on its list of “Global Top Companies for Leaders”, and ranked the company at fifth place of the “World’s Most Admired Companies” list.

#8 Sony

RQ Score In 2013: 78.29, Position: 8
RQ Score In 2012: 79.22, Position: 11
RQ Score In 2011: 80.44, Position: 14

Sony is a Japanese multinational conglomerate corporation. Its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87th on the 2012 list of Fortune Global 500.

Its ever-popular quality products like Playstation guarantee a good reputation for Sony. The company seems to have emerged from a 2011 hacking scandal with an even stronger public image. It also gets great marks for customer service

#7 Whole Foods Market

RQ Score In 2013: 78.65, Position: 7
RQ Score In 2012: 80.14, Position: 8
RQ Score In 2011: 79.57, Position: 17

Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes “natural and organic products.” The company has been ranked among the most socially responsible businesses and placed fifth on the U.S. Environmental Protection Agency’s list of Top 25 Green Power Partners.

The company sells top-quality products, and it’s well-known for its CSR and purpose marketing successes. The whole “in-store drinking” experiment was pretty cool too.

#6 The Coca-Cola Company

RQ Score In 2013: 80.39, Position: 6
RQ Score In 2012: 81.99, Position: 3
RQ Score In 2011: 80.38, Position: 15

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.

#5 Johnson & Johnson

RQ Score In 2013: 80.95, Position: 5
RQ Score In 2012: 80.45, Position: 7
RQ Score In 2011: 83.13, Position: 2

Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer. Johnson & Johnson’s brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson’s baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.

#4 Google
RQ Score In 2013: 81.32, Position: 4
RQ Score In 2012: 82.82, Position: 2
RQ Score In 2011: 84.05, Position: 1

It seems that Google is on downward run. The company other than being the world’s largest search engine provides various products like- cloud computing, software and advertising technologies, and latest to the list are Nexus range of smart devices, Chrome books, and yet to be released Google Glasses. Its Android OS is the most used mobile platform in the world.

With “Don’t be evil” tag line, Google’s “premature” earnings statement was a big PR fail, but it has maintained a reputation as a great place to work.

#3 The Walt Disney Company

RQ Score In 2013: 82.12, Position: 3
RQ Score In 2012: 81.28, Position: 6
RQ Score In 2011: 81.04, Position: 10
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

#2 Apple

RQ Score In 2013: 82.54, Position: 2
RQ Score In 2012: 85.62, Position: 1
RQ Score In 2011: 82.05, Position: 5

Apple is the largest consumer electronics company in the world with respect to its revenue. Its products are synonymous with quality and innovations, iPhone 5 was been a biggest success than its predecessors. But Apple hasn’t released any “wow” products for a while, though it boost of new iPad mini with retina display, Apple TV, iPhone 6, in near future, one have to wait and see if it can regain its position as top reputed company again.

#1 Amazon.com

RQ Score In 2013: 82.62, Position: 1
RQ Score In 2012: 81.92, Position: 4
RQ Score In 2011: 81.14, Position: 8

Amazon.com is biggest online retail company in the world with a reputation for security and an endless inventory. It could be the brand’s truly innovative recommendation system or it could be Amazon’s plan to create its own “virtual” currency, Amazon scored a good reputation with consumers.

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